Our Story
WAFA means loyalty.
In Arabic, wafa (وفاء) is the word for loyalty — the unshakable, tail-wagging, waiting-at-the-door kind of faithfulness that pets give us every single day. We couldn't think of a better name for a pet brand, because loyalty is exactly what we owe them back.
Built by pet people, not a boardroom
WAFA was created by a family that has been in retail since 1987. We've stocked the shelves, unloaded the trucks, and talked with thousands of pet owners about what their dogs destroy, what their cats ignore, and what actually earns a permanent spot in the toy basket. WAFA is everything we've learned, made into a brand of our own.
Everyday luxury, honestly priced
We believe a beautiful bed, a well-made collar, and a toy that survives the week shouldn't cost a fortune. Every WAFA product is hand-picked by our family, tested on the toughest critics we know — our own pets and our own customers — and priced for real life. No gimmicks, no inflated 'compare at' prices. Just good things for good companions.
From our family to yours — and to the loyal friend at your feet.
Starting over
Our father, a Palestinian child of five, loses his home. His family rebuilds in Jordan.
A trader and a grocer
Importing and exporting take him to Colombia, where he meets our mother, and later to Brooklyn, where he opens his first store.
A van and a promise
After losing everything, he comes to Florida with a borrowed van, buys a small 2,500 sq ft country store in Geneva, and pays back every debt.
Growing the family business
Led by our father, the family grew store by store across Central Florida, from 2,500 square feet to more than 60,000, built on the same rule: take care of people.
The next generation
His children begin building new businesses alongside his, including bringing the family’s pet expertise online.
WAFA
We named our brand after what he taught us. وفاء: loyalty.